SULWHASOO LUCKY KNOT COLLECTION BRANDING
READY, GET LUCK, GO !
In celebration of the Lunar New Year,
Sulwhasoo reinterpreted the glamorous and decorative
traditional knot in a luxurious and modern way.
This knot is applied in the key visuals, mood cuts, and the video.
The video shows a tiger unwinding the knots of Sulwhasoo packages, from which all the good lucks pop out.
The video shows a tiger unwinding the knots of Sulwhasoo packages, from which all the good lucks pop out.
Lucky Knot Colletion wishes you a new year filled with
love and happiness.
Movie
KEY VISUAL
MOOD CUT
CREDIT
On air
2022.01
Client
Amore Pacific
Production
cobb studio
Art Director
Eunjin Jo
Modeling
Eunjin Jo, Yongjae Choi, Namin Kim, Jaegeon Kim, Gyubin Hyun
Animation
Eunjin Jo, DUDU
Compositors
Eunjin Jo
Producer
Mira Kim
